In this feature, we take a look ahead to 2022 (yes, it’s
nearly the end of the year!) and the coding and printing trends that we are seeing
in the beverage industry in the UK.
Here are a few things to consider, and how we think the future
is shaping up…
As your consumers become more environmentally conscious, which has been reinforced over the past couple of weeks with the COP26 conference in Glasgow, there is a strong call to reduce plastic waste.
This will have a significant impact on the packaging you use and the coding and marking of your products. PET for instance is likely to remain a strong substrate due to its resealability and the fact that it is lightweight. But many companies have started to identify plastic alternatives, including switching from plastic to paper-based cartons.
Another factor brought on by an improved recycling infrastructure is the increased use of reusable glass bottles and would result in fewer bottles being manufactured, which would save significant amounts of resources and energy consumption.
As a business, you would have to adapt by using special inks that could be washed off each time and then new codes easily reapplied.
A further consideration is the market trends towards premium goods here in the UK. Some brands are focusing more on quality rather than quantity. For example, the health trend from younger millennials towards drinking less alcohol means that when you do have a drink you want a premium product.
What this means is a premium product will need premium packaging, and therefore when coding you will need to ensure best before dates and barcodes are strategically placed so you are not detracting from the brand image and the appeal of the product.
These changes all lead to the need for coding technology that can cope with an ever-increasing range of shapes and substrates to be coded on, while still conveying information clearly and durably.
The cost of product recalls can be substantial and can lead to reputational damage! That is why product coding in the beverage industry needs to be consistently clear and easy to read while being applied at high speeds. Another consideration with quality coding is to prevent product counterfeiting. Considerations to prevent counterfeiting include the use of special security inks that can be used in CIJ printers.
Industrial Printer Services Ltd has a channel partnership with Markem-Imaje and we can supply top quality printing solutions to ensure you stay ahead of the trend in 2022.
These solutions include Continuous Ink Jet (CIJ) printers and laser printers, specifically the Markem-Imaje 9450S continuous inkjet, C150S and C350S laser printers.
For specific information on how to get the best out of your coding technology contact us today.
A complete solution for all industrial coding and marking equipment.
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